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I love the Spendefy bruh-mance here. This was my first time interviewing co-founders and I loved being in between these two. In 2016, co-founders, Antwon and Eldredge, teamed up to launch Spendefy, a tech company that connects black owned businesses to conscious consumers. The idea behind Spendefy developed when Antwon and Eldredge were discussing the lack of economic structure in the black community. Spendefy hosts thousands of black businesses on its platform and makes it easy for consumers to find black businesses near them.

Holding nothing back, the pair strike a nice balance and figure out how to complement each other’s strengths and weaknesses. They give me an inside look at the importance of finding a co-founder and how they make it work with two totally different personalities. I had to ask, what were some of their pros and cons of a partnership, here is a little bit of what they had to say:

PRO:You can not do it all by yourself…a partner will help carry the workload and identify the blind spots you may miss

PRO:You have someone with you when you jump and someone that gets the Journey’

And yeah there are CONS but I think Eldrege said it best,

“All the cons can be avoided through one words and that’s, COMMUNICATION.”

I always say, a partnership is like a marriage, it’s not a 9-5 type of situation, you have to trust the person’s work ethic, decision making when it comes to business and personally…so choose wisely. And hopefully you will have the mutual respect for one another like Antwon and Eldredge. If you have a co-founder story, good, bad or ugly, share it with me below So…go ahead, watch and be encouraged along your Journey.

Key takeaways:

●Check in with your partner personally

●Know how to complement each other’s strengths and weaknesses

●Find a partner who’s equally committed

●It’s okay – and healthy – to disagree

●Communication is key


Kenneth Duncan is a UGA grad with a Major in Real Estate. He is currently employed in Management Consulting and is also the Founder & CEO of Transcendence Management Group. He is a member of Alpha Phi Alpha Fraternity, Incorporated and loves to play golf and basketball in his free time.

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