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“Kameon Prather is a name you will likely hear in the future” was a quote from Kameon Prather’s feature as a University of Georgia “Amazing Student” in 2011. I had not met him personally but he was a name everybody commonly associated with music and a bright future. It appears that the future is now! Everybody that meets Kameon can not only see the passion and love he has for music, but the amount of work he goes through to produce a quality product. Finally artists are starting to work with him individually and he is soon to develop a major brand.

Music is a muse in which he is able to construct his best art. The business side of the moves that he makes are just as impressive as his talent. Launching his own business at 18, Kameon has had the benefit of learning from all his success but also from his failure. A lot of people dream of entering the music industry but inevitably quit because somebody else tells them “it’s too hard”.

Kameon’s story is everything that RIGHT BEFORE magazine stands for. In order to understand the business he intended to eventually start on his own one day, it required that he work with artists and firms early to create his competitive advantage. He started by co-producing two revamped UGA theme songs, one of which was sponsored by the MBUS Program.

Kameon started NovaHaüs in December 2015 in New York focusing on live event, tour, and music production. He has the opportunities to manage and coordinate productions for clients such as VIACOM, MTV, Ne-Yo, and VH1. All of his experience overseeing on site needs has given him the relevant background to really go out and establish his niche.

Kameon officially launched his own production company a few months ago and already has had his hard work off. He was a dreamer, a thinker, an innovator. In an industry muddled by artists that sound the same, Kameon has produced a refreshing tune. If you love your art enough, somebody else will see the value in your work as well. Locksmith, one of the most fresh and lyrical rappers in the industry, was one of the first to see these signs.

Nova Code- Episode One      See more at thenovacode.com

To fully understand the benefit of his early experience in the music industry, we thought it would be best that he write and share his genuine experiences and lessons.

This isn’t easy. It’s probably the hardest thing I’ve ever done for myself. But I know it’ll be worth it” -Kameon

Q: Hey Kameon, So I know there are tons of students out that admire people in the

music industry, love music, but can’t see themselves working in it? What ignited

the spark in you to start your new business venture and how did the idea for your

business come about?

Since the end of high school, I’ve been extremely tied to music –

listening, creating, absorbing. I didn’t have any formal training but had a

great ear for music. In college I produced music as a hobby at first, making

tracks between classes. Very long story short, eventually I saw myself

producing music, tours and events as a career. After graduation, I officially

started my career in Brooklyn, NY. After a few years in the industry I

realized that I loved producing tours and events, but creating music was

my greatest passion. I felt like it was the right time in my life to pursue my

dreams – not married, no children, had 2 college degrees. What sparked

that was knowing that I had an opportunity to make it happen and if I didn’t

do it now and take that leap it would be due to my own fear.

 

Q: Who has been your greatest inspiration? Who is your favorite artist that you

have met or worked with? The best place you have been?

My greatest inspiration in life is my dad. My mother

has always been my biggest fan – but as a black man in America who grew

up with limited resources overcame several challenges, he became a

success and one who inspires others with the same light. The way my

mother and father work as a team is seamless. I model my life after the

principles my parents have taught me. Re: my dad, a man who cares for

and protects his family, is successful in his industry, and an overall man of

God – I aspire to exemplify those qualities more each day.

Musically, right now I am inspired by Jon Bellion, Nao, and Anderson.Paak.

I’m genuine fans first and foremost. There are many more but these quickly

came to mind. I find their individuality and songwriting to be refreshingly

original – they shed light on what mark I plan to leave.

Fav artist: Ne-Yo’s work ethic and talent is amazing, but his personality to

me is most impressive – he is very humble. The way he carries himself, you

would never know he was a huge artist. He is very personable, takes time

to speak to everyone. That is something that I admire because it shows that

you can be in the spotlight and still be grounded. You can be yourself

regardless of cameras and accolades.

Best place: Japan, hands down. I’ve always wanted to go there since I was

very young. I’ve always been interested in the culture, the art, the fashion.

Music has been able to take me to Japan multiple times, and I will surely be

returning soon. There is nothing like walking in Tokyo at night, or a bike

ride in Yokohama during sunrise – the awe those experiences have created

for me continues to be an influence in how I express my brand and my

sound.

 

Q: What three pieces of advice would you give to college students who want to

become entrepreneurs in the music industry?

Speak to every professor, every guest speaker in class, and every student.

Someone next to you may be one song, show or deal away. Find yourself a

mentor, or two. Don’t be afraid to introduce yourself, let people know who

you are and that you are serious about learning. Eagerness to learn is

admirable and will serve you better than you may imagine.

 

Q:Should you work with somebody else first or just produce your own music?

I don’t think there is a best practice, but in general you can’t do everything on

your own. You need to be open to collaborating with other people because you

need buy-in and you need a team. People have to believe in your vision. Others

aren’t just automatically going to gravitate towards you, you have to give them

something to invest in. In my life, building relationships has been the most

important component to breaking into the entertainment industry.

 

Q: If you had the chance to start your career over again, what would you do

differently? What have been some of your failures, and what have you learned

from them?

That’s funny! My career is just beginning. I’m in my 20s. Honestly I don’t

think I would have ended up where I am without going though the trials I

have gone through. I’ve been able to see several parts of the world that

other people may not ever see, produced several shows, songs and events

at an early age – I’m eager to do some much more, but I’m very blessed. I

am still young and all of the experiences I’ve had to this date have made

me a smarter business man and a more effective creative. However, I would

tell my younger self to not be afraid to take more chances or put your work

out there. No one has the chance to enjoy your art if you do not at first

share it with them.

 

Q:What is your greatest fear, and how do you manage fear?

A: Not doing everything in my personal power to succeed and to help

others around me do the same. I don’t want to look back at life and say “I

wish I had done more.”

Produced by Nova

 

Q: What is the hardest part of starting your own venture? Is time or money a

factor?

Both! Time is money. It’s the oldest currency. Through just building

relationships you can gain a lot of resources that otherwise you would

have to pay for. The caveat there is finding enough time to tap into those

resources, so that eventually money works for you. The key is finding a

balance. I am still figuring that out myself.

 

Q:Excluding yours, what company or business do you admire the most?

There are a few and the thing they all have in common is moving as a

collective. In terms of music production, I am speaking of groups like OVO

Sound (Drake, DVSN, PND, etc.) , Beautiful Mind (Jon Bellion). I admire how

these camps have established a sound unique to their teams. I hope to do

the same with NovaHaüs, and intriguing people into learning what

#TheNovaCode is all about.

 

Q:Where you see yourself and your business in 10 years? 20 years?

I would like to see my business being something much bigger than just me.

A company where other creative minds can leave their mark in the

business. I see my brand becoming a household name and something that

is respected as being genuine and original.

Overall, I want to inspire – for that young boy or girl in school who does

not see how they can be successful to look at me and say, “I can too. He

was just like me.”

 

Q: How do you define success for your future business? What are your goals

and mission? 

Overall, I want to inspire – for that young boy or girl in school who does

not see how they can be successful to look at me and say, “I can too. He

was just like me.”

Kameon launched his website thenovacode.com in July and has already began partnerships with artists across the country. One of my favorite partnerships brewing is one that he has with Locksmith, an up and coming rapper. You can see the sincerity and mutual respect for the craftsmanship in each of their jobs. I am excited for the future of music because it is now in his hands.

Stay Tuned.

 

 

Follow Kameon on IG and Twitter @thenovacode

A feature on Kameon from The University of Georgia years ago.

https://www.uga.edu/amazing/profile/prather-kameon/

 

Author

Kenneth Duncan is a UGA grad with a Major in Real Estate. He is currently employed in Management Consulting and is also the Founder & CEO of Transcendence Management Group. He is a member of Alpha Phi Alpha Fraternity, Incorporated and loves to play golf and basketball in his free time.

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